| Social concern to increase the period of the sports in the country vigorously the development of university education, as well as the Beijing Olympic Games, the sporting life of university students also produced a new change, the sports development of college students has become a research hotspot. With the rapid growth and expansion of microblog in recent years, coverage and impact on students is also growing, microblog as a new media platform into their field of vision so that they can understand sports information, anytime, anywhere access to sporting events but the mentality of college students is not fully mature, will be subject to the interference of all kinds of information into the community, active in microblog and access to sports information at the same time, this information will act on their sports values and Sports involved in behavior, will have a positive or negative, the negative impact.In this paper, the investigation of University Students ’microblog media contacts to start with the analysis and study of micro-Bo Sports Value to understand the microblog whether or how to cultivate the students’ sports consciousness, and promote their active participation in sports activities. At the same time, according to the the microblog transmission characteristics and the status quo, analysis of positive and negative impacts of their students’ sports values and sports life, and put forward suggestions and improvements.The main conclusions are as follows:1. Microblog has become a very convenient and effective choice of Xi’an university students access to sports information, but students are still accustomed to browsing for sports information, microblog is also not positive enough on their own initiative right to speak.2. The worship of sports stars, sports violence, fake gambling black "events and the state-run race this Quartet the face of university students in Xi’an sports values survey, the results show that university students in Xi’an sports values is mainly characterized by an active and positive. But there are also some negative emotions, may be related to microblog dissemination of sports information, some of the poor orientation, as well as college students state of mind is not mature, making the college students are affected in the use microblog to understand sports information.3. Xi’an university students exposure to all types of sports information on the microblog will stimulate their interest in sports, the impact on their sports participation behavior, the microblog sports information have a positive impact on the students’ sports participation behavior. |
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