Research On Consumption Ethics Problem Of Contemporary College Students

Take the market as the orientation of the economic reform has brought the Chinese consumer revolution,"consumption" has become an important content of China’s "twelfth five-year" plan, this shows that our country from dominated by the production of society to the society dominated by consumption, the establishment of the independent status, consumers make consumers in the case of a consumer economy ability is greatly increased, from "passive" status to "active", consumption form and content from the "simplification" to "diversity", and this change cause the innovation of social life style, has sparked the values of the contradictions and conflicts. Consumers of "desire" and the ethical factors to the consumption question research frontier, the study of consumption ethics, how to use a healthy consumption ethics to guide people’s social life, has become a new important subject in the construction of the contemporary Chinese society. Caused the attention of scholars at home and abroad, the Chinese and foreign scholars study of consumption ethics is in constant depth.Willing to accept new things of college students, as a special consumer group, more and more attention by society. Grown up in the existing social and economic environment of college students, their consumption on the overall positive health upward trend, for the country’s economic development has played a role. But should not be ignored is that in college students’consumption idea also there are many pitfalls. How to help students establish the correct consumption view, rational consumption, the ideological and political education in colleges and universities, there are some problem that nots allow to ignore.This article obtains from the contemporary college students’consumption ethics, correctly grasp the college students’ consumption ethics, low carbon economy environment from different angles, analyze the present situation and causes of contemporary college students’ consumption ethics and consumption ethics system in contemporary China must be established, so as to adapt to the demands of the development of contemporary Chinese society. Consumption ethics standard system of contemporary China should include two principles that the human and the nature harmonious principle, the principle of material consumption and spiritual culture consumption harmony. To use the most scientific consumption ethics, guide consumption behavior of contemporary college students. Pointed out that the construction of the contemporary college students’ consumption ethics system is a system engineering, it will have important impact on the contemporary college students’ consumption ethics.