Education Study Of College Students Consumption View In View Of Ideological And Political Education

With the further improvement of the economic level of our country, our people’s living standard has been greatly improved, the consequent consumption level has changed.Consumer groups diversification of contemporary college students is a group of special society. Contemporary college students always walk in the forefront of the times, to accept the new things, also affected the most vulnerable to fresh ideas. Hand because of the double impact of China’s college students now by the Chinese traditional culture and Western consumerism, caused students appeared a lot of fresh features in the process of consumption. Another aspect of higher education of College Students’ consumption concept is not to pay attention to a serious lack of consumption view education in Colleges and universities, the lack of independent educational system,only dependent on the ideological and political education in the view of the consume reduction effect is not very obvious, this leads to the college students for the concept of reasonable consumption concept is very vague, causes college students’ irrational consumption. Their consumption concept formation and development directly on the formation of world outlook and its implications for the development of. Therefore, in the harmonious social background, we want to important problems about college students view of consumer attention, to cultivate the college students’ rational consumption concept.This article through the research of consumer behavior and consumption concept of contemporary college students present situation, find the main problems of College student concept exist, analysis and outlook of consumption problems of reasons, from the four aspects of society, school, family and individual reason problems in the concept of consumption. School as the main entry point of College Ideological and political education in the view of consumption education to carry on the analysis, find out the consumption view education problems and analyze the causes, process through the concept of social, family, and their effects on consumption are analyzed to obtain college education in consumption plays a leading role through the study of the correlation between education, ideological and political education of University’s concept of consumption, find out countermeasure of college student consumption conception education in Ideological and Political Education under the view,training college students to form correct view of consumption, develop the correct way of consumption.To help students to lay a good foundation in the future life.Enhance consumer awareness,foster a correct of life.