The Research Of Campus Micro Video

As an important part of youth groups, college students are leading the culture of the era, and the new promoters as well. In the face of the whole media digital environment, the campus of college students had close contact with new media, campus micro video comes to be typical of them. Because of the fact that the video is a new form of film and television works, in the university campus, there are everything referred to as "grassroots" civilian producer, creation, also in the form of work style each different. So it needs more a kind of specification to guide benign forces. How to establish such a benign development environment is one of the purposes of this article for the study of. In addition, due to multiple platforms as well as many handset, micro video requires a relatively unified video formats for playback, so it can be spread in a wide range of media. In the future development of micro video, how to combine the campus micro video production and promotion is also like that such focus of this paper is going to study. In view of the current media integration trend, the increasing maturity of boundary rapidly melts, campus media in college students’access to outside information form values for behavioral decision process plays an extremely important role "micro video in the expansion of school campus social influence, and cultivate a high-quality talents, strengthening the construction of spiritual civilization and plays an important role in such aspects as the construction of campus culture. However, its overall function itself, stuck in different degrees in the development puts forward a new challenge to the university campus media. Therefore how to better play to the advantages of micro video, becomes a new task faced by the colleges and universities based on the campus of the micro video analysis of current situation and existing problems. From the management system, system and team construction, media content, and how to apply video through commercialization and brand promotion and so on Angle of research and thinking, achieves the linkage of the media and integration of colleges and universities. Reasonable allocation of resources can enhance the comprehensive efficiency of campus media, giving full play to its overall edge.