Research Of Yanbian Korean People Society Give Presentsas Returns Phenomenon Since The Reform And Opening Up

The people offer presents by following others is a consumer, it can be also seen as an economic phenomenon, usually occurs in events such as weddings and marriage, which is regarded consumer culture. With the ceremony acts as a kind of social interaction, in which has become an important means and ways that people construct social networks. And it symbolized an important measure of interpersonal closeness. With the rising amount of ceremony pay which influence negative impact in family harmony, quality of life, social and consumer culture. Today, the Korean society excessive consumption patterns of consumption, consumer pleasure, conformity consumption, comparisons of consumption, excessive consumption and other phenomena react that the Korean community in the development and transformation process cannot avoid the question. This article focuses Yanbian Korean society with the ceremony phenomenon, through in-depth interviews of Korean life and who work in South Korea. As well as have done questionnaire with two hundred units of the working-class in Yanji, made investigate the ceremony pay consumption and consumption patterns. Analysis the phenomenon of Yanbian Korean society with the ceremony reflected the characteristics and variability of consumer culture from the ethnology perspective. It pointed out that the drawbacks of consumer culture in transition Korean society, while providing some useful reference for the construction of a reasonable consumer culture in Korean Society. The thesis is divided into five chapters. The first chapter is an introduction. It clarified the purpose and significance of this paper, current research, research methods, research and innovation. The second, third and fourth chapters were discussed with the ceremony pay meaning and social function, Korean with the ceremony phenomenon with the investigation, the problems and thinking in the Korean with the ceremony phenomenon and consumer culture. The fifth chapter is the conclusion. It summarized and generalized Yanbian Korean with the ceremony consumption.with social impact, and recommendations consumption patterns and the formation of healthy Korean consumer attituaes.