The Fitness Industry In Yanbian Region

Yanbian Korean autonomous prefecture is located in the east part of the Jilin province, which is the intersection of the boundaries between North Korea, China, and Russia. It nears to the Japan Sea, and is the center of the geography, economy, and the population of the Northeast Asia. Yanbian develops its economy mainly by processing forestry, food cigarette, medicine industry, energy mining, and has advantages in the industries of labor, culture, international business, and tourism. Because of its economic superiority, Yanbian has been named as the "Golden triangle of the Northeast Asia". On the basis of the relatively positive foundations in the areas of singing and dancing culture, soccer, and other sports sections, many other favorable conditions are also rising in this area. After the open door policy in China, following with industrialization and socialization of the sports industry, the sports industry has became the representative of the emerging healthy industry in Yanbian, however, since it is remains in the developing stage, its economic contribution still needs to be improved. Accompanying with the rapid enhancement of the economy and social urbanization, the life condition of the local people has also been improved; plenty of the spare time has stimulated the consumption in entertainment sector, and increased the people’s desire of the healthy life. As the awareness of the fitness has been stimulated among the domestic people, the need of the fitness entertainment program has also been obviously enhanced, the fitness has been gradually became a part of the local people’s lifestyle. Because of its provision of the spacious indoor environment, complete equipment facilities, convenient bath conditions, and the safe sports atmosphere, fitness has been gradually recognized by people, and the members’communication activities and consumption have became the major contributions to the fitness center. Thus, fitness industry could be seen as an emerging sports industry and has been rapidly developed during recent years. The fitness industry development is good for increasing the sports industry chain and scale, can also optimize its industrial structure, adjust industrial system and enhance the improvement of the modern service industry, stimulate the economic development methods, increase the employment rate, and would promote the economic development of Yanbian in the future.This report utilizes the sociological investigation, literatures, field investigations, expert’s interview, questionnaire survey and other research methods, to research the rise and development of the fitness industry in Yanbian, and make an objective analysis to fitness industry in Yanbian area. This paper would play a guiding role for people who want to engage in the management of fitness club. It also introduces the problems of the fitness center management during its initial stage, the disorder of the management rule, profitability, and the needs to improve the management level, deficit of the coach resources, which all needs to be solved. The management system of the fitness center needs systemic servicing structure, it needs to be gradually improved, and finally standardized in Yanbian fitness industry management system. Improve the establishment of the market system, build proper management ideology, and find out suitable development methods are also needed.