Investigation And Analysis On The Status Quo Of Xi’an Commercial Fitness Club

With the improvement of the quality of social life,more and more people begin to notice the importance of physical health.With the continuous progress of social and network technology,human’s definition of beauty is changing constantly.Problems like obesity and being too thin can affect a person’s appearance.The healthy body and the appearance of the sun are more and more popular.A reasonable and nutritious diet and regular exercise is the quickest way to change.So more and more people are joining the fitness ranks,and fitness has become a fashion.This paper adopts the methods of literature,questionnaire,interview,field investigation and logic analysis.Through field visit to xian commercial fitness club and the club operators,coaches and members of the investigation and discussion,and to explore the present xian commercial fitness club development present situation and the existing problems,and draw lessons from the development of the advanced experience,the existing problems put forward the corresponding solution countermeasures.In xi ’an yanta district,not ended and lotus lake area in which 13 brand commercial fitness clubs as the research object,the emphasis was on the operating status of the club,the industrial mode,industrial structure,service mechanism,and links to value,etc.By understanding fitness industry general situation of xi "an,formulate development countermeasure research,academic reference for government policy making,has provided the new mentality for the industrial innovation,as well as the investment and management,consumers to provide theoretical support.After investigating and analyzing the data,this paper has obtained the following conclusions:1.The management lacks policy support and market regulation.At present,the health club in xi ’an has not formed an industry association,and there is no horizontal and effective communication between clubs,which is in a fragmented state and independent development of enterprises.Policy support is inadequate,and corporate rents,utilities and taxes are onerous.The macro regulation of the department is poor,resulting in uneven distribution of resources and malicious competition,leading to the bankruptcy of some clubs and damage to the interests of members.2.The club service project has a high level of homogeneity and lack of facilitiesand service quality.Xian commercial fitness club services project is given priority to with instrument training and aerobics classes,what’s the part of the club,swimming and outdoor boxing project,such as the content is not rich,members can choose the less fitness programs.3.The relative shortage of operating personnel.Lack of highly qualified management and sports club type inter-disciplinary talent for operators,most operators are engaged in sports industry for many years gradually development for operators,although there are certain fitness experience,but lack of knowledge in operations management,affect the long-term development of the club.4.The business level of fitness coaches needs to be improved.Xi ’an club coach is uneven,although most have relevant qualifications,training effect is poor,but members training program,the same can’t according to their aptitude,in the way to communicate with members of a single,private teaching level of sales is poor,can’t finish the performance requirements.5.The membership management system is not elaborate.The membership system of the club is much the same,and there is no membership model with its own characteristics.Part of the club system is not clear,which causes the members to have accidental injury in the club,without the security of security and interests.6.The club’s propaganda is not enough.Most of the clubs are mainly propagandized in the form of publicity,the brand operation awareness is not strong,the propaganda effect is poor,and the membership attraction is weak.