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Basic Situation Of Women In Dalian Golf Lovers And Comprehensive Research Of Consumption

Posted on:2015-03-11Degree:MasterType:Thesis
Country:ChinaCandidate:L HanFull Text:PDF
GTID:2297330431992314Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Based on the western suburbs of dalian dalian rural sports club, dalian xinghai golfdriving range, baiyun mountain driving range, dalian women green mountain golf club golfparticipants as the main research object, from the basic features of women’s golf players andgolf sports consumption is studied.In collecting a large number of literatures and golf allaspects of the latest information, and visited a number of golf experts, leadership, scholarsafter get the following results:Basic situation: dalian golf female participants age mainly between40to49.Fixednumber of year of the women’s sports participants focused on1year to3years and3years to5years.Dalian golf female participants has a wide distribution of professional, includingprivate owners and executives in large and medium-sized enterprises have more free time forpeople to choose a higher percentage of golf, and one of the main crowd ofconsumption.Dalian golf female fans in a concentration of total household income between1million and5million.Marital status on married women lovers women only children bigproportion of the population, such people is a stable family happiness, can make to participatein the development of business and leisure activities.Female lovers higher level of education,bachelor degree of50people, accounting for45%of the proportion of the survey.Mastergraduate student degree also have33people, accounting for29.7%of the proportion of thesurvey.Overseas study experience19people, accounting for17.1%of the proportion of thesurvey.A doctoral candidate in nine people, accounting for8.1%of the proportion of thesurvey.Consumption: dalian golf consumption of female participants have focused on buyingthe cue ball consumption, driving range and end consumer consumption, please coach, golfclothing such as (shoes, clothes, pants, belts, hats, etc.) and female to protect skin to taste,golf reception and travel expenses.Have more than half of women’s golf players in theconsumption spending.And buy the golf club membership, women’s golf participantsconsumption is relatively small.Dalian golf tourism, golf female participants mainly in winter,in December to February.Women travel is mainly a family, its consumption mainly in thenumber of travel, the selected destination, local consumption level, course fees, hotel fees,tolls, meals, buying souvenirs and other expenses.
Keywords/Search Tags:Golf, Woman, Basic information, consumption level
PDF Full Text Request
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