The Research Of The Development Of The Martial Arts Magazine In Recent10Years

The party’s18to realize the great rejuvenation of the Chinese nation’s great "Chinadream". The revival of the Chinese nation will be accompanied by the revival of the culture,and martial arts as one of the essence of traditional culture, should make their owncontribution, martial arts Renaissance inseparable from the development, however, thedevelopment cannot leave the spread of martial arts. And martial arts as an important carrier,the spread of the martial arts class magazine in its has many other media have not advantage,such as, economic cost is low; Read more convenient; And widely spread, etc., all of thesemake the martial arts magazine become one of the important way for the spread of martial arts.Can say, a martial arts class magazine, is a mirror reaction of martial arts. For nearly10years,the international sports blustery, has had the Athens Olympic Games, Beijing Olympic Games,the London Olympic Games such as top three sports competition, with the "wushu into theOlympic" calls for more intense, ten years with "wulin","jingwu" magazines such as closure,the development of martial arts magazine is faced with many problems and challenges,therefore, the study of martial arts magazine is of great significance.This article to do the early ancient, outstanding professional, characteristic, influencewidely "principle of choose the martial arts magazine’s most distinctive and typical in fourkinds of journals," Chinese wushu ","wudang","shaolin and tai chi","eternal" and adopt themethod of documentation, expert consultation method, mathematical statistics and logicanalysis in setting and advertising publication magazine column content of two ouchi, andfour types of magazines from the time the longitudinal space on the intensive study on thelateral, finally further analysis for nearly ten years in the development of martial artsmagazine. Study:1, nearly10years of martial arts magazine column setup is given priority to with "smallsection"; Number constantly lean; Teacher, focus on the events, the attention of tai chi chuan,NaGu kung fu, etc; Highlight the characteristics of wudang features and characteristics ofshaolin.2nearly a decade in the martial arts magazine advertising in total constantly tend toshrink, in the advertising category tends to increase unceasingly, in all kinds of ads to imagesin the proportion of the composition of the books class, stunt correspondence advertising and GuanJiao admissions advertising characteristics.3nearly a decade of martial arts magazine indeveloping facing the challenges of new media, the audience’s interest in sports transfer andits own funds inadequacy, false advertising, single distribution channel, etc.Finally, the development of martial arts magazine from martial arts magazine columnsetup, advertisements and the countermeasure to face difficulties in some Suggestions are putforward.