Research On The Martial Arts Dissemination And Development Of Martial Arts Star

This study used literature, expert interviews, questionnaire survey method,casestudy method, logic analysis method, the role of Chinese martial arts starof martialarts dissemination and development of an in-depth analysis and research.In the selection, training, packaging mechanism this paper through comparativeanalysis of martial arts star and successful sports stars of different and comparativeanalysis of martial arts star and successful sports stars on the sports dissemination anddevelopment, the Chinese martial arts star and successful sport sports star inpackaging mechanism, selection,training, or in the promotion and development ofsports have a certain gap,has the very big promotion space, based on analyzing thesuccessful experience of sports star, on Chinese martial arts star in thefuturedevelopment of the overall concept, in a higher starting point on the designofmartial arts star culture, selection, packaging mechanism. Specific researchresults:Under the condition of market economy, the development of sports industry andoccupation of sports, is the inevitable trend of future development.Through theanalysis of the development of sports industry of outstandingsports (golf, basketball,football, USA occupation table tennis) found thatsports stars in promoting thedevelopment of the sports industry, plays an irreplaceable role in. Secondly, take ourWushu Industry contrast, the martial arts star to promote martial arts industrydevelopment also is very important.The development process of Chinese martial arts star, learn from the successfulexperience of sports stars, find out the martial arts star of their own problems andshortcomings, there are management system, agent, media,martial arts, martial artsstar event management, relevant policies and regulations of several major problemsand obstacles. Several problems of this study the martial arts star has put forward thecorresponding measures.The development of design of martial arts star: first to the provincial sportsschool, school, sports college as the main body culture, selection of martial arts star;and then through the sports agent, media in packaging martial arts star expand martialarts star visibility; finally through the famous martial arts star to participate in the martial arts competition, traditional culture lectures,public welfare cause the spreadand development the role of wushu.The biggest goal is the development of a better future for the martial arts star,andthrough the martial arts star celebrity to spread and provide a theoretical reference fordevelopment of Wushu Industry, so as to make a littlecontribution to the developmentof Chinese Wushu industry.