The Study On Influencing Factors Of Consumption Experience In Participation-oriented Sports

In China, with the rapid development of economy and society, residents’ healthawareness has gradually established, therefore, sports consumption will undoubtedly be animportant part of our future urban residents’consumption. However, most academic studies ofsports consumption are often focused on the macro area just like the definition of the conceptof sports consumption, the classification of sports consumption structure and the role of sportsconsumption in the national economic development, and the microcosmic development ofsports consumption is rarely mentioned. At the same time, in practice, with the experientialeconomy rising in the world and the increase of homogeneous competition,participation-oriented sports like all kinds of gyms, in order to attract more consumers andmake more profits, they need to change business ideas and provide consumers with uniqueexperience. So through exploring the experience influencing factors in participation-orientedsports consumption, this article try to provide some advice for the industry to promoteconsumers’experience.This study randomly selects206consumers who have such consumption experience,using self composing “Influencing Factors Investigation of Consumption Experience inParticipation-Oriented Sports” and “Participation-Oriented Sports Consumption ExperienceInventory” and aims to explore experience influencing factors in participation-oriented sportsconsumption, dimensions of consumption experience in participation-oriented sports as wellas how the factors influence the dimensions. The results are as follows:1. Experience influencing factors in participation-oriented sports consumption includeservice environment, the quality of service functions, presentation and convenience.2. Consumption experience in participation-oriented sports has four dimensions, namelyemotional experience, behavioral experience, knowledgeable experience and socialexperience.3. Consumption experience in participation-oriented sports has no significant differencebetween consumers’ different genders, ages and monthly incomes, but education backgroundand occupation have significant influence on the consumption experience.4. Service environment has a positive correlation with consumers’ emotional experience, behavioral experience and social experience.5. Quality of service functions significantly influence consumers’ emotional experience,behavioral experience, knowledgeable experience and social experience.6. The factor of presentation significantly influences consumers’ behavioral experience,knowledgeable experience and social experience.7. The factor of convenience significantly influences consumers’ emotional experience,behavioral experience and social experience.