Diagnosis And Investigation Of Children Training Market

With the improvement of the ability of paying the family education and the attention of parents pay toearly education, the share of preschool education training market in the education market is more and morebigger, and it increasingly becomes an important academic areas of concern. In this thesis, the educationmarket theory and early childhood development theory as the basis, using the literature method, surveymethod and statistical analysis method, it takes Wenfeng District of Anyang city as the research area, andhas carried on the thorough investigation to3-6years old children training market, and then makes apreliminary diagnosis.The data shows that supply and demand are booming in the kindergarten training market: from thesupply side, kindergarten and school training institutions set up their children specialty training;international and domestic chain training institutions accounted for almost half of the subjects offered; widerange; most training institutions have good teachers and good hardware facilities. From the demand side,89%of respondents participated in the training, and younger age trend is obvious, most of children begin toparticipate in training from3-4years old, some of children under3years has begun to participate intraining; most of the children attend2-3training programs weekly. But with the in-depth analysis of themarket situation, children care training market is still a relatively young market, there are many problems,such as: market order is mismatch and confusion, there is the existence of market supply side utilitariantendency obvious, and the demand side exist nonrational consumer behavior. This thesis analyzes thereasons why these problems and its forming, and puts forward some countermeasures and suggestions fromthe family, kindergarten, government departments, trade associations, public opinion etc..