Font Size: a A A

Research On Development Strategy Of Yucai Children’s English Education&Consulting Company

Posted on:2015-11-24Degree:MasterType:Thesis
Country:ChinaCandidate:J N ZhangFull Text:PDF
GTID:2297330431998701Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The children English training market China has experienced the introductionstage and development stage, mature stage has gradually entered the market, thecompetition is becoming increasingly fierce, and the part of the agency’smanagement was not standardized, low level of teaching, charging standard is notscientific, leading to confusion in the market, more and more small, alienationand restriction of teaching method, the expansion speed of domestic mostchildren’s English education is slowed down, the increase of Yucai EnglishEducational Consultants India Ltd operating difficulty.Development situation of rapid change of social environment and children’sEnglish training industry, the urgent need to teach children English EducationalConsultants India Ltd(hereinafter referred to as: Yucai Education) a cleardevelopment ideas, clear development direction, the above two points in which toimprove enterprise’s core competitive ability, promote the healthy and sustainabledevelopment of enterprises, enhance the cohesion of the enterprise to seek abreakthrough and development is of great significance, and will effectivelypromote the Yucai Education from excellent to more.In this paper, through the clear advantages and disadvantages, YucaiEducation Opportunities and challenges, and comprehensive evaluation of theinternal and external environment, conducted a comprehensive analysis of theenterprise from a strategic height. Through the strategic management of YucaiEducation Status and existing problems of analysis, proposed in the currentenvironment, the importance and necessity to develop the main businesspositioning strategy, brand positioning strategy and differentiation strategy, fromall levels of the strategic development of enterprises, help enterprises to construct the efficient management team and staff, including the marketing team, humanresources system, innovation and excellent enterprise culture and cultivatelearning and enhance the core competitiveness of enterprises. The sustainablestrategic planning for the future development of enterprises to develop.To China juvenile’s English training market order standardized, YucaiEducation should actively adapt to the new policy changes, make full use of theiradvantages, and actively adjust the strategy, to enable enterprises to remaininvincible in the competition.
Keywords/Search Tags:Yucai Education, English training, development strategy
PDF Full Text Request
Related items