Research On The Development Strategy Of Ismay Technology And Education Co.Ltd

With the rapid development of the current market economy,the market continues to be refined,and some market areas after segmentation tend to be centralized,English ability has become the premise of integration in the world,English education industry highlights great business opportunities and economic benefits,and many giants of English training have emerged.Ismay Technology and Education Co.Ltd is one of these major English training institutions,although it takes a place in Beijing,dues to lack of clear development goals and effective strategic plans,combines with the strong market competition and impact in recent years,makes the company development appear shackle obviously.This paper aims to comprehensively understand and analyze the current English training market and the development status and existing problems of Ismay Technology and Education Co.Ltd,analyzes the strategic environment of the company,and works out the suitable future development strategy for the company,in order to enhance the competitiveness and sustainable development capacity of the company.This paper is based on the theory of strategic management and development strategy,firstly,uses the actual combat method for doing the research,classifies and studies the relevant theoretical literature of strategic management and development strategy theory,on this basis,combined with the current development state of the English training market,puts forward the disadvantages and problems in the development.Secondly,the PEST model analysis method is adopted to fully analyze Ismay Technology and Education Co.Ltd and its macro-environment,and utilizes the "porter five forces" analysis of the company's internal and external environment to do in-depth research and analysis,puts forwards how to develop the competitive superiority of the company,grasp the market development trend and opportunities of the important strategy formulation and selection,it has built an innovative strategic system model of " brand development,quality first and diversified development".Finally,on the basis of company development strategy,puts forward the implementation of the strategic target of strong safeguard measures,from the appropriate adjustment of organization structure,promotes the competitiveness of the company strategy,development of the enterprise culture,and enhance the several aspects,such as the company execution guarantee the implementation of strategic countermeasures,in order to fully the success in the development strategy of Ismay Technology and Education Co.Ltd.Combining with the actual situation of Ismay Technology and Education Co.Ltd,do some studies on the level of development strategy,to create a suitable operation mode of the development of private training institutions and the way of strategic management.Meanwhile,it lays a good foundation for the development of the company and a new model of enterprise,and then provides some references for other English training institutions of the same type.