Research On Barnd Marketing Of Training Organizations Specialized In Postgraduate Exams

Since reform and opening-up, China’s education enterprise has under vigorousdevelopment, the non-governmental education plays an important role in the educationalsystem reform, presenting the healthy and rapid development momentum. At the same time ofreasonably education enterprise vigorous development, contains huge business educationindustry is gradually showing its limitless potential. Non-academic education and training isan important part of education in China.As a rising star of non-academic education and training industry, how wanxueeducation takes the biggest slice of the cake in a huge market of education industry, leds thestaff the company bigger and stronger, how companies to the enterprise brand clearpositioning, and the future direction of a lot of problems such as before the enterprisemanagers. This article is to study education as a research model, with the paper researchbackground and significance, and the brand strategy of research literature review, the researchcontents and train of thought is introduced and the basic theory of brand marketing and theanalysis of the current situation of the development of industry of our country educationtraining, including the concept and purpose of brand marketing, brand strategy. In addition,studies the thousands of learning education training in the external environment includingmacro environment such as economic, social, legal and technical environment and industryenvironment analysis of the situation, combined with science education internal key resourcescondition analysis, wanxue education branding strategy about graduate examinationformulation to provide enlightenment. Finally, the focus of this article is aimed at all to learneducation brand shaping the problems put forward practical and pertinent Suggestions. Viewthrough the study of this paper, we studied wanxue education branding strategy andcountermeasures and suggestions as a microcosm, to provide theoretical and practicalguidance for the domestic brand development of non-academic education institutions.