The Study On The Comparison Of Chinese And American Research University Presidents’ Images In Major Press

As the top leader of a university, the president is the center of wholeuniversity. Since the21st century, with the rising of global universityranking, the increasing fierce competition among universities, the image ofuniversity presidents reflects the image of university to some extent.This study collected the news report, speech draft, policies related toChinese and American research university presidents, analyzed the imageof university presidents through the method of literature, content analysisand comparison. From the view of mass media, the official image forChinese university presidents is obvious. The socialist and fund raiserimage are obvious for American university presidents. The scientist imageof Chinese university presidents is evident while the CEO image forAmerican university presidents is obvious. There are gaps between theactual image and ideal image of public for Chinese university presidents.From deep analysis of the interview texts, Chinese university presidentsobey the government policy and their suggestions are general. Theirlanguage styles are similar with officials. From the view ofcommencement, the image of American university presidents presentsvarious educator images. From the view of policy, the results are same as the findings from the above analysis, interpret why Chinese universitypresidents’ official image is obvious but educator image is not obvious.At last, the advice and suggestions for improving the images ofChinese university presidents have been presented.