Win-win Study Of Sports And Mass Media

In recent years, the world, various sports development is rapid, sports entered the mass media is in a short period of time, and started viewing boom a place, a closely watched TV show form, the martial arts sports TV hot in our country. Martial arts sports TV screen performance, the television industry in China, also aroused the concern of the strong, in a new round of competition, each big TV program form adopted new type program, to enhance the strength of the media itself in competition, and economically, obtain good benefit at the same time, China’s TV industry put forward the social responsibility of media, indigenous innovation and industrialization operation new requirements. As a new kind of TV program form and the comprehensive characteristics of martial arts TV programs, it is closely related to audience’s psychological change, media development, is closely connected with the current social culture, sports television market development is tremendous, potential is infinite. Find the martial arts, therefore, the localization way of TV programs, domestic TV workers are devoted to the study of the work, although the road is very hard, for the development of resistance is very big, but sports the development prospect of TV programs, still be valued by the industry.In this paper, in-depth study of henan TV "wulin wind", combining "wulin wind" successful experience, analyzes the problems existing in the sports TV program at this stage, and the development of Chinese sports programs put forward the corresponding countermeasures. By applying the method of literature investigation, case analysis, the research "wulin wind", through the analysis of the content and forms of "wulin wind", on the section through the research of how to make an overall understanding of the transmission characteristics of the "wulin wind", a clear "wulin wind" in the process of spreading the dissemination effect, the current "wulin wind" in the new media environment, how to use star effect and brand effect, using weibo, network video, new media platform spread sports event, such as micro letter analysis "wulin wind" in the cultural transmission of practical experience, explore the two-way interaction between sports and mass media, summarizes the successful experience of "wulin wind", is aimed at providing reference for mass sports TV development.