SWOT Analysis And Strategy Research Under The Soft Power Of Cultural Horizon WOSHU Development

Culture has played a more and more important role in national development and become the intellectual impet us and inner power of sociaal development gradually. At t, he same time, culture has the important significance for individual all-- round development, national flourish, social stability and progress and cotmtry prosperity. Therefore, culture soft. power is pushed to the grand stage of the study by the scholuts gradually. Sports activities with cultural values is undoubtedly the vitality of cultural soft power development, but what the advantages and disadvahtages will martial arts development have in sports cultural soft power? What,opportunities and challenges will they face? What measures do we need for this? Those questions become the original purple of this study.In this paper, the research Come to conclusion by literature consulatation, SWOT analysis method, Case analysis;Expert interview, The: questionaire survey method, Data statist its and analysis.with SWOT analysis on the development of martial arts in the perspective of the cultural soft power, it can be found from the internal of,martial arts development that its advantage is to improve the.sportsy cultural attraction, set up the values, promote the modern education and the cultural output and set up diplomatic image. But its disadvantage is the characteristics of abstraction. It lacks the martial arts professionals and intermediary institutions and it does not. have enough: investment for the popularization. From the external environment to analyze-the influence faetors of martial arts development, it can be found that its opportunity lies in the corresponding policies made by the Chinese government in recent years which provides a good environment, and leaders leading the masses to sports with practice what one preaches, opportunity after Olympic Games as well as the people need. Its challenges in progress mainly have two aspects: one is the impact of western sports and abroad martial arts, the other is misunderstandings and identity missing of martial arts.Finally, in order to promote the development of martial, arts in a better way, we can deepen study of the martial arts culture connotation, strengthen the construction of martial arts culture in scientific way, insist on government-leading, create a good environment for martial arts development, strengthen the construction of martial arts in international transmission mechanism and propagation channel, Train more professionals of martial arts, form martial arts industry and make brand effect for martial arts.