Research On The Development Strategy Of Competitive Martial Arts Routines Based On SWOT-AHP Analysis Method

Competitive wushu routines are an important part of wushu,the emergence of competitive wushu routines is the product of the development of history and times,and its development trend affects the development of wushu.This paper aims to establish a development model of competitive wushu routines,the integrated use of literature,questionnaire survey method,Delphi method,SWOT and AHP analysis,logic analysis and other research methods,the effect factors about the development of the competitive martial arts SWOT analysis,and then based on the development strategy of development in competitive wushu routines of AHP evaluation model.Through SWOT analysis of the development of competitive wushu routines,this paper effectively identifies the advantages and disadvantages in the development of competitive wushu routines and the opportunities and threats in the external environment.By means of AHP analysis method,a quadrilateral of SWOT strategy for the development of competitive martial arts routines was constructed to determine the development of competitive martial arts routines based on SO(advantages and opportunities)pioneering strategy,supplemented by ST(advantages and threats)contending development strategy to avoid threats.From the perspective of internal advantages and external opportunities,this paper puts forward the macro development strategy measures of competitive wushu routines:to promote the industrialization of competitive wushu routines;Return to the nature of self-cultivation and self-defense;Carrying forward national traditional support policies;The development of the"One Belt And One Road" initiative;Using Confucius institutes to spread martial arts;To build a sports brand with Chinese characteristics;Competition and traditional martial arts into the Olympic Games;The executive adjudication system is coordinated with scientific research assistance.Based on the analysis of the development of competitive wushu,this paper puts forward the suggestion of theorizing,socialization,uniqueness and internationalization of competitive wushu,that is,perfecting,perfecting and standardizing the theorizing of competitive wushu;Promote the socialization of fitness of competitive martial arts;It emphasizes the uniqueness of competitive wushu routine culture and promotes the internationalization of competitive wushu routine image.