Research On Defects And Development Countermeasures Of China's Soft Power To University Culture

The term of Soft power is first proposed by Joseph Nye who is a Harvard University professor. In his view, the ability of soft power represents a country's comprehensive strength, a component of something in addition to the "hard power". Cultural soft power mainly refers to reflect and promote a country's creativity and influence of ideas, systems, concepts and cultures, what is can not be target-oriented, specific physical and market-based abstract in a lot of conditions.The university cultural soft power is linked to become a university development influence and charisma, including the university brand, image, culture, values, team spirit and a series of factors, more often reflected in the university school philosophy, becoming an indispensable intangible assets the school system to school development.University cultural soft power is the University's influence and appeal, humanistic spirit, school culture, philosophy and system synthesis, what is a permanent pillar of university development and internal motivation, carrying the soul of the University itself. University culture is the foundation of national cultural development strategies as a social part of the culture. Universities are the social construction of the concentration of elite university education and even a direct impact on the future builders of the ideas and virtues. Therefore, to build universities cultural soft power and enhance creativity and competitiveness of university is a global competitive environment. It also implements the scientific concept of development, building a harmonious society.In the recent 30 years of reform and opening up, China's soft power of university culture have made preliminary and encouraging results particularly in the educational philosophy, humanities and many others. Some well-known universities have begun to establish a school culture to display their own characteristics and philosophy advocating the establishment of blooming progressive humanistic spirit. However, there are still some colleges and universities which have kinds of problems, such as educational goals utilitarian, the surface-oriented educational philosophy, the decline of humanities spirit, neglecting of students'moral education, the thick administrative power color and the limiting of "academic freedom" development. This requires us to understand and construct the core system of the University of soft power and cultural, to proceed work plans with arrangements for university managers, while also to ask the government for providing policy guidance and evaluation of appropriate supervision, creating a relaxed cultural environment in the need for all sectors of society strong support.This study attempts from the construction of the national cultural soft power and perspective to our universities cultural soft power, focusing and the starting point with foreign universities and cultural construction of a comparative analysis from the idea of trying to culture, system culture, spiritual level of research on the current university culture and the causes of the lack of existence. On this basis, the university built the core system of cultural soft power, the corresponding development ideas and measures for the construction of national cultural soft power capabilities providing useful lessons to serve the situation of building a harmonious society overall on the current.