Research On The Impact Of Popular Culture On Ideological And Political Education And Measures

With the rapid development of China’s economy, people’s living standards improve, people are no longer just satisfied with the great wealth of material goods, the demand to enrich the spiritual world for cultural products is increasing. As a new form of culture, popular culture, with its entertainment, fashion, popularity get people’s attention and favor, so that people’s cultural life has become increasingly rich and colorful. College students have active thinking, behavior avant-garde, sensitive and rapid response to new things. They are the most loyal followers and the most important communicators of popular culture. Social culture has a profound impact on ideological and political education, because everyone’s thought would be more or less deeply influenced by certain culture. At present, the quality of popular pop culture in colleges is mixed, which has a profound impact on the image of the students themselves, the formation of personality, personality development and the life and values of the construction. Ideological and political education is an important responsibility to make the culture maximize the positive factors, at the same time, inhibit the effects of negative factors.Based on this, the paper states the background and significance, domestic and foreign research status, research methods and innovations of the paper on the basis of focusing and reading a lot of relevant literatures. And according to research results of popular culture, it defines the concept of popular culture and college popular culture. The paper is through interviews with college students to investigate the current popular college cultural phenomenon and analyze the main features of popular culture in the college. This paper describes the six most popular forms of culture in the college students including the social networking culture, star-chaser and drama-chaser culture, fashion culture, buzzwords culture, consumer culture and home culture and popular, diversity, consumer entertainment, choose by self and fashion the features of popular culture in the college. The paper describes the positive and negative impacts and the reasons for these effects of popular culture on aspects of students’ behavior patterns, moral and values. In the final, for the influence of popular culture for ideological and political education, the paper puts forward some corresponding countermeasures from the community, the school, the students themselves. It hopes to draw on the positive role of popular culture to improve the effectiveness of ideological and political education, and at the same time, as far as possible to avoid the negative influence of popular culture on the ideological and political education.Researching on the effects of popular culture on ideological and political education of college students and putting forward some measures has a great significance to improve the effectiveness of ideological and political education and train contemporary college students to form a good world view, outlook on life and values for college students.