| Through literature retrieval is discovered, relatively little academic research for Guang Dong Super League, most of the literature research direction in the regional league mode of operation research, promotion of brand research, strategy research, development status and so on. These studies for the analysis of Guang Dong Super League are not complete and thorough. Based on the above, this study to "reform" China sports industry as an opportunity, in the previous research results of humanities workers as the basis, from the perspective of the value chain to study the Guang Dong super league. Through the study of Guang Dong Super League of the value chain, found the Guang Dong Super League to the success of the foundation, and give the Guang Dong Super League proposed the rationalization proposal.In this study, Guang Dong Super League as the research object, using literature data method, expert interview method, on-the-spot investigation, normative analysis, on the analysis of various environmental factors in Guang Dong Province market-oriented operation of Futsal League, analysis of value chain of Guang Dong province and Guang Dong Super League to create value, demonstrates the Guang Dong Super League the success of competitive advantageDraws the following conclusion:1.The factors of Guang Dong Province, political economic, environment, technology and so on are suitable for the development of the market of FUTSAL league.2. Yue Super League to create more customer value.3. Yue super companies take ownership-structure allow the club to become shareholders, to promote Guang Dong Super League run game activity, showing the possibility of creating more value superiority and future of this kind of financing way.4. Yue Super League success, represents the operation of the first provincial-level completely FUTSAL occupation Football League success, its success in economy, policy and law, tournament operations onfor the future similar events do a template and use for reference, but also on the China occupation of soccer market the road has a reference significance.5. Yue Super League ushered in a prime time to own real development, in the face of the new policy, many well capitalized companies are also involved in the competition performance industry, Guang Dong Super League will inevitably meet the competition, in the face of competitors how to consistently provide high value products will-be the League Guang Dong Super League Challenge the conclusion.Put forward the following suggestions:Gradually increase the sponsorship money 1.2.The management method of project management into the organization of the event, each edition of the games are written report of feasibility analysis, event schedule, cost plan and other planning events, and document for future events as reference.3. Yue super company management to establish risk management of specialized agencies, for each session of the match making event risk management plan and scheme.4. The process of capital operation in cooperation with new media such as Internet, improve the operation efficiency of the capital. |
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