Research On The College Students’ Business Concept And Behavior

Under the background of economic globalization, with the rapid development of China’s economy and the deepening of the reform of higher education, from the system operation mechanism of colleges and universities to the student individual are restricted and impact by social environment, the social and economic consciousness deeply affect university students’ though and behavior. Under the background of college student of the phenomenon is common in business, it is particularly urgent to analysis the business concept and business behavior of college students and find rules provide support for the ideological and political education of college students.This paper based on the research center of business phenomenon in college students’ entrepreneurial activities. Take the students in Fujian Agriculture and Forest University as the investigation object, this paper analyzed the current ideological trend and misunderstanding behavior of college students widespread, discussed the necessity factor of guiding the college students’ business concept and business behavior. Exploring education strategies emphatically in enhance the college students’ education of core values, the value judgment of the college student, business awareness and ability and strengthen the self-discipline education. Combined with the government, university and family education mechanism be perfected, so as to cultivate college students’ healthy business concepts and rational behavior in business.