| In 2013, Beijing and Zhangjiakou jointly won the bid to host the 2022 Olympic Winter games. The following year in October, "a number of opinions of the State Council on promoting the cultural creative and design services in the relevant industry integration development" once again pushing forward the development of sports industry as one of the key content, the innovation and development of sports social groups is an important topic on the agenda. Therefore, the guide of the government about the ice hockey and sports associations are an opportunity for the development of Beijing ice hockey sports association golden. At the same time, the operations to promote and brand by Beijing Ice Hockey Association can create a good social atmosphere for "booster Olympic". Therefore, sustained and healthy development of Beijing ice hockey association has the important practical significance.The short operation time and non-professional individuals and organizations voluntarily lead directly to that the organizational structure is not formed mature system, management and operation mechanism. Then it has a great bad impact on ice hockey promotion work of Beijing Ice Hockey association.Based on the practice in the Beijing Ice Hockey nearly two years, by using literature research, expert interview, field research etc. the author deeply analyzed the obstacles and problems in the association through the analysis of theoretical study and practice deeply from the organizational framework, human resource situation, financial institution management mechanism of state and member management, brand competition, competition security operation mechanism condition. At the same time, reference opinions the western industry association mature management and operation mechanism are also useful to seek for a suitable development in management and operation mechanism for Beijing ice hockey association.Based on analyzing the current situation of the management and operation of Beijing Ice Hockey Association, the authon blems of the management mechanism not perfect and the operation mechanism of the weak effect result produced bad effects for Beijing Ice Hockey Association. The main reason is:The internal structure of organization and department function is not perfect’and there is lack of system construction; The association has not the stable professional service personnel and a matching the training system; The distribution of the internal structure for members is uneven and the services of member for the association content poor; The brand competition between the school system and the club system has the contradiction and service consciousness is weak in the ice hockey industry; The organization’s financial system is not perfect and the source of funding is not safe; It’s short for their own management and operation mechanism of fuzzy understanding and the social role positioning mechanism is not clear.On this basis, the author think that building a right management and operation mechanism for the business work of Beijing Ice Hockey Association needs to obtain from the following several aspects:1)The association needs to Improve the internal management and supervision mechanisms, constantly perfect the function of the Department of construction and build the industry regulations; It also needs to set professional training system, strengthen personnel training resulting in promoting the professional team construction; It is necessary to strengthen the service quality for members and the industry with rich service content, and clear the purpose of the service to constantly optimize the membership structure and quality; The association also needs to perfect competition system to resolve the contradictions between the school and the club tournament system; It is important to strengthen the event security hardware and software construction for creating a good environment for the implementation of competitions; It is also need to perfect financial system for details of property management and the depth of mining financing channels can ensure a stable financial support; It is necessary to clear the role orientation of social management for Beijing Ice Hockey Association, and determine the reasonable management and operation mechanism. |
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