Research On The Operating Mechanism Of Alumni Donation Management Of American Colleges And Universities

Adequate financial support is very important for higher education,while the diversification of funds is an important way for colleges and universities to get enough funds for education.The United States,as a country with an early modernization of higher education,has rich funding management experience which has been formed a perfect social financing system for higher education.In the social donation system of American higher education,the group of alumni is particularly special and important.American alumni donation has a long history,after more than 200 years of development and exploration has been formed a complete organization management method,concept,organization structure and operation method of alumni donation management in American universities.It is worth learning and thinking about alumni donation management workers for Chinese universities.The study focuses on to analyze the trinity alumni donation management model of American universities.This study takes the alumni donation management of American universities as the research object.Firstly,the study introduces the historical development process and current situation of alumni donation of American universities in detail.And then the study analyzes the influence factors of alumni donation in American universities from many aspects.The study focuses on to analyze the trinity alumni donation management model of American universities which is the rector of the university as the core of the fundraising team,on the basis of the alumni association of organization and management institutions,dominated by the foundation of fund investment operation organization and the triadic benign interaction "partners" relation together servicing American universities alumni donation management.At the end of the study,the study adopts comparative analysis method.The study introduces the basic situation of alumni donation management development in China in detail.There are the problems of alumni donation management of Chinese universities.For example,the importance of alumni fundraising is not enough;Alumni donation management institutions are not sound enough;The relevant systems and regulations of alumni donation management are not sound enough.To compare the similarities and differences of alumni donation management between Chinese and American universities.Grasp the different national conditions and universities conditions of China and the United States and then learn American universities alumni donation management scientific and institutionalized operation mechanism.Furthermore,according to the specific situation of alumni donation and alumni donation management in Chinese universities,it is necessary to cultivate a good cultural atmosphere of alumni donation,establish a reasonable alumni donation management organization,and establish an open and transparent supervision mechanism which are helpful for the construction of double first-class" universities in China.