Service Design For Active Life Of University Students

Physical inactivity is a term in the health academic domain. Physical inactivity and sedentary has increasing become a global problem along with the development of technology and social changes. Additionally, as students are increasing facing problems of academic burden, excess screen time, physical inactivity has become an unhealthy trend of lifestyle.On the other hand, service design has become a buzzword in the design domain. The implementation of concepts and methods of service design are worthy to be research. The perspective and concept of service design are expected to be utilized in this study in order to offer directions of design for combating physical inactivity among tertiary students.This study aims at offering design directions and potential solutions for active life among students who accept higher education based on the theories of service design. This research utilizes Dongfenglu Campus, Guangdong University of Technology (GDUT) as a case, elaborating on the condition, reasons and correlations of physical inactivity as well as the intention of physical activities among tertiary students.This study presents basic theories about service design, the scenario of physical inactivity, primary research about university students’physical inactivity patterns and potential directions of service design for active life style among university students. There are four aspects of service design-to offer better service experiences, to modify the service system, to create new service system and to provide new directions of social change. Moreover, there are three layers of service design-strategic, service system and service touch points. Meanwhile, this study shows the reason and correlations about physical inactivity and motivation theories of physical activity. 6 case studies of existing services are analyzed, followed by the primary research about the physical inactivity habits, pattern and intention among university students.This paper shows that 1) there are mainly three types of students who are facing problem of physical inactivity- "the type of staying inside", "the type of nerd" and "the active type" and they are facing different problems when they want to be more physical active. 2) Social factor is one of the most influential factors of the motivation of physical activity.3) more convenient user experience is under requirements.Potential solutions are presents in chapter 6 of this study.