College Student Of Moral Education Research Based On The Carrier Of Microblog

In recent years, microblog has become the most influential and fast-moving media platform in all kinds of campus information for its convenience, originality, interactivity, epochal character and diffusivity. As its propagation mode is highly autonomous, widespreadly participative and decentralizedly interactive, which affects our virtual life, communication and life-style, it is inevitable to bring new changes in moral education of contemporary college students. On one hand, Weibo enables students to enhance democracy, equality, independence and so on. On the other hand, it has a huge impact to the ideology, moral self-discipline, moral judgment and moral behavior of contemporary college students. How to research the moral education of college students in the trend of informatization and globalization from microblog has become an issue of great value.In this paper, questionnaire method is used to analyze the moral education’s actuality of college students qualitatively and quantitatively. Using the theory and practice of the method, Marxist ethics, communication and ideological and political education method and considering the features and functions of microblog, the guiding philosophy of innovation, educational model, educational content and the basic way of education are proposed and analyzed from the actuality and problems of moral education of college students and the necessity of research in moral education. As the useful supplement of the traditional "face to face" ideological and political education, campus microblog becomes the bridge of communication between college and students. Microblog education has become the innovation and highlights of the ideological and political education. Most colleges are now taking full advantage of this important platform and playing cultural education function under the "micro era" background. Development of microblog not only has a huge challenge to the traditional way of moral education, but also provides opportunities of spreading moral values and promoting interaction for the moral education. Meanwhile, moral education innovation is the inevitable demand of playing moral educational functions, the inevitable choice of enabling the comprehensive development of students and the needs of the realization of the development of modern moral education.