The Application Study Of The Handheld Mobile Terminal On Spread Of The Large-scale Sports Event

When the World Cup Brazil in 2014 kicked off, competition between Chinese media was already so intense. This sports event was so popular that it led to an unprecedentedly fierce competition between media and stimulated them to try everything they could to stand out during the World Cup. In such a mobile terminal age, audience starts to play a significant role. Sportscast should not only report instant news about the sports event to the audiences, but also provide diversified information to meet different audiences’ demand.Hand-hold mobile terminals played a significant role in promoting the sportscast of the World Cup Brazil in 2014. First of all, it expanded the influence and popularity of World Cup Brazil in 2014 owing to its publicity. Secondly, the timeliness feature of hand-hold mobile terminals played an important role of media supervision, which guaranteed the smooth proceeding of the sports event. By fully presenting the World Cup event to the audiences, hand-hold mobile terminals draw audiences’ attention, and even those who are not interested in such sports event are attracted by the game. At it were, the prevalence of hand-hold mobile terminals invigorates and popularizes sports event, as well as brings about considerable economic growth.In a world with great changes everyday, the emergence and explosive development of hand-hold mobile terminals show a change of media communication mode. Therefore, with the assistance of existing research results on New Media, the author cites the example of the World Cup Brazil in 2014, analyzes the features including advantages and disadvantages of hand-hold mobile terminals to broadcast great sports events from the aspect of the main domestic web portals’ mobile clients, and then draws experiences and enlightenment.The author has carried out her research by referring to documents and materials, case study, consulting experts, questionnaire survey, mathematical statistics, logical analysis and so on. The research result is that hand-hold mobile terminals which mark the beginning of a new era of sportscast bring audiences new experience, change their lifestyle and achieve a favorable communication effect. However, they also have some disadvantages such as unsatisfying user experience due to small-sized screen, some mobile terminal problems, a lack of unified management system and no differentiation in contents between mobile TV and digital TV. Therefore it is concluded that hand-hold mobile terminals must learn the lesson, give full play to their advantages and avoid their disadvantages in order to make considerable progress in the broadcast of big sports event.