Study On The Influence And Countermeasures Of The Public Service Advertising On College Students Thanksgiving Education

Thanksgiving is the traditional Chinese virtues, college students as a nation builder, Strengthen Thanksgiving education is the foundation of ideological and political education and socialist core values of college students to cultivate. Since the 18 th National Congress of the Communist Party of China held, the party and the state pay more attention to moral education in public service ads promoting the socialist core values respect and emphasize on increasing public service ads to promote the socialist core values.In view of this, including the public service ads in Thanksgiving Education, the research include three parts: lead the necessity of research to theoretical level; find problems through Investigation; analysis and evaluate the current state of public service ads influence on Thanksgiving Education and find out the problems, propose practical methods and counter measure. the research will be better to play the public service ads influence on improving the ideological and moral standards of college students, and better to train dedication of College students contribute to the national society and the people.The author, based on relevant theoretical overview of public service advertising and the gratitude education of college students, makes certain elaboration about the necessity and possibility of the public service advertising into gratitude education of college students. Through the investigation of six universities in the Inner Mongolia Autonomous Region students, firstly analyzes the public service advertising effect on the present situation of college students gratitude: create a good environment for gratitude education; expand the dissemination way to gratitude education of college students; strengthen the college students’ cognition and behavior of gratitude. Secondly, summed up the main problems: Students are short ofeffective interaction with public service ads; Schools and teachers inadequate attention to the educational function of Thanksgiving of public service advertising; media of public service ads need to be expanded.finally, this article made of concrete and innovative solutions about how to strengthen public service ads Thanksgiving education on college students. Mainly include:improve college students’ attention to the public service advertising;school create a good Thanksgiving environment for the public service advertising and the teacher improve use of public service ads, to Strengthen the thanksgiving influence of public service advertising thanksgiving;Through the use of traditional and new media of public service ads to create Thanksgiving education atmosphere.