Ideological And Political Education Function Of Campus Public Service Advertising

The campus public service advertising spreading scope is based on the campus specific cultural environment, with all the college students as the object of the audience, with the right values, ideology, morality and behavior norms as the main content, not for-profit noncommercial advertising, its purpose is to expand the carrier of ideological and political education and forms, to guide college students to form correct world outlook, the outlook on life and values,promote the healthy growth of college students' success. Compared with commercial advertising,public service ads campus is public welfare, human nature, ideological content and permeability etc. Characteristics. Campus public service ads and the ideological and political education is belong to two different disciplines, but in the theory, policy and practice is highly fit or consistency. As a new carrier and the way, the campus public service ads can enhance the vitality of ideological and political education, enhance the efficiency of the ideological and political education, expand the space-time of ideological and political education.Campus the ideological and political education function of public advertising can be summarized as the ideology and orientation, political propaganda, warning education and cultural cohesion and humanistic care and so on five aspects. Through the questionnaire and onthe-spot investigation, the form of public service ads and content universally popular with college students, and has obtained the good effect of education, but there are still inadequate public service ads campus, weakness of their own ideas, as well as the coordination with other channels of education is not enough and so on.To fully tap and effective play to ideological and political education function of campus public service ads, we must adhere to dominance and diversity, people-oriented and layered focus, such as permeability and integrity principle, strengthening the campus public service ads subject, medium, elements and other aspects of innovation in construction, further enhance the campus public service ads to attract students, influence and persuasion; At the same time, from the dynamic mechanism, operation mechanism and coordination mechanism and other aspects,construction of campus public welfare advertisement of ideological and political education function of long-term mechanism, and the campus public service ads and ideological and political theory course teaching, university student daily thought political education the effective integration and linkage effect of multiple channels, enhance the pertinence and effectiveness of ideological and political education.