Research On Consumption View Of Female Master Postgraduates

Consumption view is the embodiment of the outlook on life and values. After35years ofreform and opening up, great changes have taken place in the actual life of our people, butalso caused the student values, consumption idea and behavior way with diversity, variety andcontradiction. This thesis’s object of study is female master postgraduates. By the means ofcomplete investigation on consumption level, consumption structure, consumption patterns,and consumption motive of this group. Observe their consumption view, summarize therationalities and currently existing problems.The consumption view of this group has many problems, and the main reason of theseproblems is made up of self factor such as personal image, social factor such as luxuryconsumption view, economic factors such as rich family, education factor such as school,family and self education.Educational countermeasure on the consumption view of female master postgraduatesshould begin from next four aspects. First, find the consumption problem throughself-evaluation, then cognitive science and correct consumption view through self-education.Second, promote social harmony, advocate a thrifty consumption, correctly play the role ofmass media and so on. Third, regular family consumption motives, parents should set a goodexample, change the concept of family education, reasonably supply cost of living. Fourth,promote social harmony, advocate a thrifty consumption, correctly play the role of massmedia and so on. The last, attaches great importance to the construction of campus culture, setup good role models of typical female, make the consumption view combined with socialpractice, deepen the emotional experience.