The Research Of Product Positioning Of Beijing Merry Land·Paradise Teenager Extracurricular Sport Education Base Construt

Under the background of society fast-growing, teenagers suffer the trouble of health and psychological declining. Concerning the comprehensive development of teenagers, government built teenagers extracurricular sport educational base that encourage them to learn knowledge in outside or nature world. However, the activities and organization models of teenager extracurricular sport educational base are boring and tedious, causing the educational effect unsuccessful. Therefore, the research of product positioning of teenager extracurricular sport education base construction is a new point for teenager comprehensive growth.The thesis subject is product positioning of Beijing "Merry Land’Paradise" teenager extracurricular sport base. The thesis using the methods of literature review, field research, expert interview, case study, comparative analysis, analyzes the current construct model of teenager extracurricular sport base. On the condition of analyzing current product positioning, finally innovated the product positioning of educational base by learning foreign extracurricular sport education. The conclusions will be as follows:First, the construct of teenager extracurricular sport educational base is an important way to promote teenager be an all-round person. Second, teenager extracurricular sport educational base current product positioning departs from the theory instruction. Third, teenager extracurricular sport education base construct of foreign countries emphasis on the designing of sport activities and organizations. Fourth, implement the idea of greened humanity ecology to construct teenager extracurricular sport educational base. The suggestions will be as follows:First, the research of innovative model of teenager extracurricular sport educational base construct should summaries and learns foreign successful experience. Second, designing the educational base should consider local nature characteristics. Third, the construct of organization structure should emphases on teenager subject status, and expand construction of volunteers team.