Wushu Sport Product Marketing Research

Wushu sport in post Olympic era, ushered in a deeper exploration and promotion of the golden period of development, the development of Wushu sport related industrial chain, bring more opportunities and challenges, any one sport leap, must pay attention to the development and marketing related ancillary products, and related research Chinese martial arts in the industry are basically in a blank, this research is based on this, through scientific research methods of literature, questionnaire, expert interview, mathematical statistics and logical analysis, the Wushu sport product development and market marketing study. Draws the following conclusion:Martial arts product market mainly includes three types of market, first, the professional martial arts market. Two martial arts fitness crowd market. Third, the international martial arts market; martial arts products with the national standard, but most products lack of standards and quality system, stay in the workshop style production mode. Even if the provisions of the state apparatus, differences in specifications are exceeded national standard is not rigorous, execution will follow up production cause confusion;martial arts products monotonous, copy from the serious homogenization, the price competition has damaged the interests of industry, and some backward production technology, pollution is serious, has begun to restrict the development of Wushu products;...