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Beijing Haidian District Martial Arts Sports Products Market Survey And Research

Posted on:2014-07-04Degree:MasterType:Thesis
Country:ChinaCandidate:L ShiFull Text:PDF
GTID:2267330398979644Subject:Sports training
Abstract/Summary:PDF Full Text Request
The martial arts movement the development of related industries, to a certain extent related to the future of martial arts, martial arts wushu and products as the material basis for the development and training of hardware support, its development condition is good or bad for martial arts promotion and progress, have very important sense. This study selects Beijing City martial arts sports products conducted a market survey and research, through the analysis of Wushu sport product market conditions, to the transformation and innovation of Wushu sports products, reasonable Wushu sport products marketing mechanism, so as to the development of Chinese Wushu and extension services. After this study, many investigation and analysis;In1, Beijing martial arts sports product consumption structure is improved apparently, martial arts sports product use population not only in professional Wushu athletes, children, youth, middle-aged, the elderly all ages crowd for martial arts products demand has increased, especially the elderly for martial arts product usage significantly increased, and in the first place, martial arts sports products non occupation of consumption over occupation of consumption;In2, Beijing martial arts sports products market positioning is low, market of Beijing martial arts sports products are mostly in middle and low level, the lack of high-end martial arts product market mechanism. In addition to national and local government set up a professional martial arts team, many primary and middle schools, martial arts club, martial arts association and the organization of Wushu, Wushu, University Hall, martial arts supplies hypostatic inn and net inn have become the important channel of martial arts products circulation;In3, Beijing martial arts sports products price mechanism is not perfect, the martial arts sports products market price is more confused, did not form a strong brand value, martial arts sports brand market lack of core competitiveness, consumers in the pursuit of martial arts and the use value of products at the same time, very few can meet the brand value of the psychological satisfaction, martial arts product branding is perfected urgently;In4, Beijing martial arts product quality control is relatively weak, the government for martial arts sports product quality control strength is insufficient, many poor quality, substandard products in the market current situation, cause pass off the sham as the genuine, martial arts sports production standards in the absence of the official uniform norms and management, martial arts sports products simply by market guide for production, the lack of long-term industry to consider.
Keywords/Search Tags:martial arts, products, market, industry
PDF Full Text Request
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