Analysis Of Large Public Stadium Management In Hebei Province

With the continuous increase of urban population and the continued expansion of urbanspace, the place of physical exercise to develop more, meet the needs of the masses, not onlyneed the government’s strong support, the more need to develop more public space. Inaddition, China’s current public stadiums for government investment, can not meet the needsof the masses fitness not only in quantity, and most of the existence of the organizationoverstaffed, aging facilities, operation mechanism behind, talent not only problems, leavingthe state investment is unable to obtain the corresponding reward. Compared with thedeveloped country advanced management mode and a wealth of management experience,how to correctly grasp the policy of development of sports of our country, explore new publicstadium management mode, work out a suitable development road with Chinesecharacteristics, has become the urgent problem of social sports.In2010, the State Council issued the "on accelerating the development of guidance" inthe sports industry sports belong to industry, also pointed out:"foster physical fitness market,develop mass sports and fitness awareness, guide the mass sports consumption". Thus, publicsports spaces and facilities in the future not but the material basis of our mass sports fitnessand consumption, more tendency to become a powerful guarantee to pull the development ofsports industry.This topic research used the literature material law, investigation method, large publicsports venues management situation of hebei province by investigation and analysis, thefollowing research conclusions:1. Through the investigation of the large public stadiums and gymnasiums of HebeiProvince, Hebei Province, large-scale construction of stadiums, state investment and socialinvestment to raise funds, which belongs to the administrative departments of sportsmanagement, is to meet the needs of mass sports fitness, watching the matches, training andcompetition of sports venues.2. Public stadiums commercial operation must first adhere to the principle of publicwelfare is to optimize the allocation of resources, the formulation of development strategies ofthe venues, to take the road of development of shopping malls, public sports venues market isthe unification of public welfare and profit-making.3. According to the survey, Hebei province large-scale public stadium managementmode for the majority of business unit management, annual operation enjoy government financial subsidies, the slow pace of reform. Stadium management did not fully follow themarket operation, no substantive progress in management of project development.4. Large public stadiums in Hebei Province, the allocation of human resources, to theofficial staff and institutions, appointment of staff just technology, based on the appointmentof staff workers, lack of management personnel, with large venues market-oriented operationof mature badly in need of professional and strong, highly educated talents to managementand operation of venues.5. Large public stadiums and gymnasiums of Hebei province business model withindependent management, the coexistence of a variety of business model; from the currentdevelopment situation of large stadiums in Hebei view, business diversification, to realize thestadium revenue, but on the whole, return of large sports venues in Hebei province is notoptimistic, most in the flat, some even deficit.6. From the venues and commercial factors, points out some elements for largestadiums in Hebei. On the whole, Hebei province stadium to expand the business, cultivatethe market, strengthen the management, development of human resources, increase controlforce is the successful operation of the large sports venues in Hebei Province commercialroad.