The Research On The Ideological And Political Education Websites In Zhejiang’s Colleges

Nowadays, Internet has played a more and more important role in people’s daily life withthe increasingly profound impact. College students as the largest group in the netizen, useinternet frequently, and are infected much more than other groups. Strengthening the networkideological and political education has been the main task in the network construction and theideological and political education. So building and perfecting the ideological and politicaleducation websites in college is the important and effective way in the complement of the task.Based on combing the existing literature, this paper redefine the ideological and politicaleducation website, and starts from the perspective of the current websites in Zhejiang’s colleges,through the observation of the websites’ research, and the interviews with students and staffs, inorder to accurately grasps the websites’ construction situation in Zhejiang province.The website is an important way in the ideological and political education of Zhejiang’scolleges, after years of construction, has made great achievements. Some sites set up its ownbrand, the team’s abilities get promoted, some functions have realized, but there are still someproblems, such as unbalanced development, poor contents and forms, the weak influences.The paper takes the development trend of network as the background, stands out theinfluence of the group of students as a variable factor in the development of the websites,follows the rules of ideological and political education and network information disseminationrule, takes a depth analysis from the development environment, system mechanism, the workteam, the audience characteristics and several aspects, to grasp the main causes of the problems.After analysis the excellent websites in domestic colleges and the relevant experience in abroad,targeted to improve the ideological and political education websites in Zhejiang’s colleges. Thecolleges can strengthen the ideological and political education website attractive and guidanceforce and play a better function, only by fitting the students’ need, paying attention to siteplanning and positioning, improving the websites’ contents, improving the working mechanism,and enhancing the quality team, and ganging the online and offline.