| College Entrance Examination, as a bridge from the high school education to the specific higher vocational education, is widely influential and takes an incomparable status, which makes the enrollment-related work paid great attention to by the public, without exception to the enrolling propagation. Nowadays, half undergraduates are in vocational institutes; as a result, the enrolling propagation is the life line for the institutes to achieve sustainable development, and crucial to provide talents for industries and achieve the transformation of the nation-wide industrial structure.With the influence of many factors including the change of the population structure and the decrease of the college candidates, it is inevitable to cause intensive competition between vocational institutes in order to get candidates as many s possible. To attract excellent candidates, institutes integrate their own traits to launch the propagation activities in different ways and channels. However, there is no complete system and regulations to support the propagation for the separation of the enrolling propagation management from each other. Based on ways to get students’ information and the student source situation of provinces, the paper tries to conclude how vocational institutes improve the enrolling propagation management to attract excellent candidates and train more high-skilled talents who can make great contributions to the development of the national economy. It makes a brief analysis of the enrolling environment and problems, such as the distribution of vocational institutes, the recruitment scale and structure, the changing trend, inter-school competition, the propagation, the main channels to get candidates’ information, the statistics of the enrollment publicity. The paper attempts to put forward the enrolling propagation strategies based the re-study of the college candidates with the appearance of the interacting net media of QQ, Tweets, Weixin, Feixin and Baidu Post... |
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