Research On Micro-blog’s Application To College Basketball Culture Construction

Adopting research methods, such as the literature reviewing, questionnaire survey and mathematical statistics, etc. this paper aims to elaborate Micro-blog’s functions and features and connotation of college basketball culture, and ravel out both interactions and linkages of them, thus do relevant analysis on the influence of Micro-blog upon college basketball culture.Through questionnaire surveys among college teachers and students in five universities in Fuzhou (Fuzhou University, Fujian Normal University, Fujian Medical University, Fujian University of Technology and Minjiang University), this paper makes a general summary of the status of Micro-blog’s impact on college basketball culture construction in this region and figures out the following problems: unawareness of college Micro-blog application performance; unattractiveness of the carrying information content and existence of bad information, the out-of-date ideas and single patterns of college basketball training, the inadequately functioning of Micro-blog’s advantages, the imperfect of relevant mechanism and the lack of guarantee for Micro-blog’s platform.I’m sincerely hoping that micro-blog can play an important role in the cultural construction of its application in college basketball, thus with the combination of theoretical knowledge and with analysis on various aspects, I made the following suggestions: increase micro-blog’s publicity and training intensity, focus on its application performance, diversify the information content, improve the attractiveness of content, update the concept, use micro-blog to innovate college basketball culture, improve the mechanism to guarantee the micro-blog’s application to college basketball cultural construction. The writer hopes this paper can promote micro-blog’s application, and thus speed up the process of building a culture of basketball in college.