The Research On Audience’s Behavior Culture Of Beijing CBA League

In recent years, Beijing Jinyu "s match scores has increased these years in the CBA league, and the introduction of big-name players such as Stephon Marbury, Sun Yue, Li Gen, Li Xuelin, etc, The star effecting has increased and the match’s quality has improved. And the most importent thing is, Beijing fans love their own hometown team, more and more fans are willing to go to the court to see the match and give Beijing Jinyu the best cheering. Alought it has became a part of their life for many fans. Currently, Beijing basketball market is extremely strong, so It has a Significance that in-depth studyiny of the behavior of the audience in Beijing CBA league. It will help the Event organizers to take some methods to meet the audience including the multi-level material and spiritual needs and to stabilize and expand the development of CBA league in Beijing. We also should see disharmony existing in the audiences of Beijing CBA league and make some relevant suggestions to improve the behavior of the audience, improve their watching quality.With the methods of literature study, observation interview, logical analysis, statistical method, SWOT analysis etc, research and analysis audience of Beijing on2011-2012,2012-2013season CBA league.The results showed that:the live audience in Beijing CBA league, the male audience is still mostly, the ages of the audiences mainly in the20-40years old, and the profession of the audiences are mostly enterprise with high quality of culture,"give cheering to the Beijing JinYu","love basketball","to experience the stadium atmosphere","enjoy the beauty of the basketball" are the reasons for Beijing JinYu fans coming to the ShouGang basketball Center.Convenient traffic conditions or not, the length of time to reach the venue and the level of quality influence the fans to choose watching the games live; the audience have the behaviors such as "cheers","abuse","yelled ", such as behaviors, which is particularly" famous "is the" Beijing curse "phenomenon, which has seriously affected the athletes and referees of the game, the main reason for the phenomenon is that socio-economic factors, referee factors, athlete factors, factors tournament organizers and the audience itself; addition, in the case in recent years, been promoting environmental conservation and other acts, the audience’s awareness of environmental protection has improved, littering, waste food and other phenomena have reduced, but the part of the live audience did not develop good environmental practice.In response to these visits and analysis the author made these following conclusions. Managers aspects of the ShouGang Basketball Center:stadiums should continue to improve the quality of service, timely updates and infrastructure improvements venues; audience aspects: improving the quality of their training environmental awareness and increase understanding of basketball competition rules, learning and mastering the concept of race etiquette:Event organizer:the audience should strengthen management, and vigorously promote the concept of race basketball contest rules and etiquette, the establishment of a formal organization fans; government:should strengthen legislation on professional sports events, the relevant departments to promote professional sports events, strict supervision and management, professional sports events to correct unhealthy practices among development, to promote fair and equitable; guide people in the importance of sports, so that more and more people are willing to put into sports competition, to improve their quality of life.