Research On Operation Mode Of Chinese Basketball Open

Since the Chinese Basketball Open (CBO) appeared,it gets big attention from the public and attracts the professional learners to have deeply research.The predecessor’s research was focus on the current situation of CBO development, CBO match feature, CBO competition system and developing strategy. However,the systematic research of operating pattern is blank nowadays.This research is based on Chinese public sports, basketball and the public competition operating theory. Thinking deeply from the CBO’s8years development and market progress, and take CBO’s operation mode as object of study and use literature research, investigation, thinking, mathematical research methods. By researching CBO’s sustainable development,the operation mode of CBO can be summarized as management, competition organization model, business model and media business model. Researching CBO’s operation mode problem and finding the solution can not only provide a reference to CBO’s sustainable development but also explore new ideas and direction for Chinese masses sport development.The conclusive from investigate and analysis this research:1. Optimize the management organization of the CBO organizing committee, clarify the responsibilities of the government, event management agencies and local organizations, separate the regulation and management.2. Deepen the effect of the CBO brand events and enhance the CBO brand value through Professional packaging and independent investment.3. Create a system of establishing a open and demonstrate statium, Guarantee the consistency of norm, rights and interests.4. Supplement activities such as Youth Basketball Challenge and training camps, keep the events innovation always in mind.5. Release the rights of the CBO organizing committee, tournament area to promote rights and investment rights and the implementation of license management system.6. Carry out membership registration system, Accumulate the number of fans by establishing a system of membership management, membership services and membership rights.7. Set up a dedicated design and development team, Develop and promot CBO derivative products, achieve the mode of self-sufficiency circular economy.8. Take Network and new media as major battle field, and make full use of the respective advantages of TV, print and broadcast media, to constitute media communication network.9. Improve the the CBO official website and the establishment of the official micro-Bo, Provide a platform for the CBO membership.10. Maintain close cooperative relations with the media Through seminars. Make full use of the resources of well-known experts in the industry.