Operating Shijiazhuang City Table Tennis Club Survey Analysis

Shijiazhuang as the capital city of Hebei Province, table tennis club with the longesthistory, the highest degree of marketization, leading in the whole of Hebei table tennis club inthe market. Shijiazhuang City, as an economically developed city in the middle of our country,the development of table tennis club and the development of secondary city throughout mostof the table tennis club have many similarities, with strong representation in all mediumdeveloped city in. Through the investigation of the Shijiazhuang table tennis club analysis,most satisfactory operating condition in Shijiazhuang City, the table tennis club, whichrestricts the development of Shijiazhuang table tennis club market, the key is the operatingstatus of the table tennis club management and operation of the research of Shijiazhuang tabletennis club, has important practical significance for restricting factors Shijiazhuang tabletennis club market development.This thesis adopts literature method, survey method, expert interview, through theanalysis the current situation of the development of table tennis club, Shijiazhuang city marketis the existence of the problems and causes, and points out that the Shijiazhuang table tennisclub in small scale, the management system is not perfect; the coaches of low pay, highliquidity; table tennis club participants male dominated, consumer motivation is diversified.Through the investigation of the Shijiazhuang table tennis club draws the followingconclusion:1Shijiazhuang table tennis club management area is dominated by300-500m2, thenumber of table tennis club have case is mainly8-15Zhang, Ping Pong Club smaller; the clubto individual investment, mode of operation is given priority to with membership, pricepositioning is more chaotic, with unfair competition phenomena; management system is notperfect, the lack of comprehensive supervision. The club management overall quality is not high, the lack of publicity, the chain like management level is low, did not form their owncharacteristics, brand.2Shijiazhuang City table tennis club coaches predominantly male, age structure aremainly middle-aged, high technology level, low pay, coaches, liquidity is very strong, loyaltyis not high, at the same time, part-time in a plurality of club; coaches have certain deficienciesin terms of consumer demand cognition, should be corrected, otherwise it will lose customersimpact on the club, business development.3Consumer table tennis club in Shijiazhuang in a male dominated gender structure,consumer motivation is diversified, sports consumer enthusiasm high, the higher the level ofknowledge of consumer enthusiasm is higher.4The effect of complex and diverse consumer factors, the main factor is affected bythe factor of time, exercise time is not fixed, optional sex is stronger; fitness awareness is poor,no disease is the traditional concept of health and health still exist; lack of consumer demand,is the main consumer consumption ability is poor.