| In today's world, sports evolution has already appeared on economic value and leisure trend in the function of traditional sports fitness and cultural ideological function. With the development of economic which related to sports, this field has gradually become a big market that have unique features and great potential to develop. Sports economy show good tide of development in more and more countries and regions. All realms in the society pay increasingly attention and more research to this field.For the establishment and development of the socialist market economy, our country sports enterprise move towards the way of socialization and industrialization, so arises the sports market in this scene. Sports fitness club is a kind of new sports organization in sports market, also a symbol of a region, a city, and even a national economic development and social progress as well as a reflection of the advanced culture. It is a sports market for the purpose of enhance health and enhanced physique, edifying, pleasurable, It mainly placed in large and medium-sized cities, providing all kinds of fitness, rehabilitation, entertainment and related equipment, technical services, in addition, there are recreation services, sports travel and sports rehabilitation therapy.Table tennis is China's "national sport", which has the world's largest funs, as a consequence, table tennis fitness club has become one of the main form of existence of China's sport fitness clubs, therefore the development of regional table tennis club is the mainstay of sports industry development in this area.After a research to current situationn of Puyang's Profitable table tennis club, the purpose is to promote the development of table tennis in Puyang sports industry, perfecting table tennis club system, thus the sports industry and Puyang city public entertainment fitness activities can be well developed.1 The consumer's spending power in Puyang table tennis club is lower in compare with other cities; the factors that Restrict consumer spending power is complicated; Consumer motivations are basically the same.2 The characteristics of small and medium-sized cities determines the profitable table tennis club's operating pattern mainly in small scale; And many in the city's bustling area distribution, Management mode mainly is membership for the Lord and they have General ordinary profits. 3 Puyang's Profitable table tennis club mainly have part-time coaches and most of them are not well educated, however, the table tennis technology and teaching level is respectively higher; carrying out membership fee system, which is their primary income sources.4 Puyang government should strengthen legislation and industry management, encouraging invest in expanding construction of table tennis club team, measures as well as strengthening disseminate.5 Puyang's Profitable table tennis club's problems include: Management system is not well-established; Operators' professional management level is low. |
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