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Based On The Research Of The Development Strategy Of The Mobile Internet Tutoring Help

Posted on:2017-10-31Degree:MasterType:Thesis
Country:ChinaCandidate:J FeiFull Text:PDF
GTID:2437330488478422Subject:Business management
Abstract/Summary:PDF Full Text Request
With the establishment of market economy system and the rapid development of economy and society in China,demand for children’s education is increasing to a higher level in the transformation of China’s economic reform.After-school education is no longer just a complement to our educational system,but one of the main methods of children’s education.Nowadays,more and more students participate in after-school education,as well as more and more people engage in after-school education.After-school counseling has affected on-campus education,which is becoming a new hot topic of investment and forming a huge market.After-school education market is developing rapidly,which is a mixture of everything.The disorder for after-school education is harmful to the development of the market,thus some after-school education platform comes into being and grow rapidly.The opportunities are brought to these platforms including company A.A is a web startups company and makes their efforts to develop a product which is an integration platform(FUbnb)for after-school education.How to maintain the competitiveness of web startups companies like A?How to develop competitive strategies of web startups companies?What measurements to ensure implementation?It is important for managers to consider these issues.This paper is based on the integration platform(FUbnb)of after-school education industry,and analyzes external environment of A in the PEST analysis and Porter’s five forces mode.The value chain concept and the core competence theory determine the strategic orientation of after-school education platform.Meanwhile,after company’s internal conditions,the SWOT analysis determines a company’s product strategy.Finally,this paper proposes supporting measures to assure strategy of company.In a mass entrepreneurship and innovation situation,web startups companies are facing increasingly fierce competition.I hope this article may be helpful to development of web startups companies in such complex environment.And I hople this article can provide some opinions and shallow reference to the development of the platform through the integration of the mobile Internet.
Keywords/Search Tags:APP, mobile Internet, After-school education, Education platform
PDF Full Text Request
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