Development Strategy Research Of Shijiazhuang CY Training Company

After the reform and opening， along with the continuous improvement of income level，the increasing importance of education for people and the spending on education is alsoincreased year by year. Under this background， run by the local education as asupplementary force to be reckoned with in the received the great attention of people，Shijiazhuang CY Training Company came into being in this context. Shijiazhuang trainingmarket， meanwhile， is in constant development， intensify the training market of fiercecompetition， and the Shijiazhuang CY Training Company is also put forward thedevelopment of the high requirements， Shijiazhuang CY Training Company will continue totake advantage of your business experience， in exploration of content resources of externalenvironment and at the same time， integrate all available resources， to further expandmarket share training school in Shijiazhuang city， improve the level of school’s overallrevenues and profits.This paper first introduces the basic theory of strategic management and strategicanalysis tools， through PEST macro environment analysis of Shijiazhuang CY TrainingCompany facing the opportunities and threats， a combination of Shijiazhuang CY TrainingCompany business macro environment and industrial environment analysis， combining withthe specific internal environment， using the SWOT analytical method， which is effective，clear analysis of Shijiazhuang CY Training Company’s advantages， brand advantages andresource advantages of teaching; On the other hand，objectively，aiming at its disadvantagesin its development， as well as the various opportunities and threats faced， further putforward in accordance with the market， conforms to the law of development of strategicobjectives and corresponding strategic choice. Finally， the dimensions of the strategic levelfrom the school， clearly put forward， including teachers， management， marketingpersonnel， improve the system of human development， reasonable organizational structureby using the method of other beneficial， eventually improve the core competitiveness of theenterprise.The research conclusion of this paper is to achieve the goal of well-known training school built into Shijiazhuang outstanding enterprises， contribute to the development ofShijiazhuang city education’s long-term vision， in a cost leadership strategy， differentiationstrategy and goal gather strategy of these three kinds of competitive strategy， ShijiazhuangCY Training Company should choose the differentiation competitive strategy. In order toensure the implementation of differentiation competitive strategy for the improvement of thedifferentiation strategy implementation provides good protection and support， the schoolshould strengthen the construction of the organizational structure， integration of internalresources， set up a reasonable organization structure; To strengthen the construction ofteaching staff， broaden the professional channel; Optimization of enterprise culture， andfurther to establish perfect corporate culture.