The Research On China Distance Basic Education Schools Marketing Management Mode

In2014the third plenary session of the eighteenth to promote education fair,establish a learning society as the goal of education reform, marked the educationreform in China has entered a new stage. According to statistics, at present in thenational income of China’s ordinary people, more than30%for their children’seducation and their own charge. In this situation, basic education in China, thetraditional education and classroom education and effective compensation, assumesthe explosive growth in recent years. China’s economic development is rapid, presentsa huge distance education develop the market, attracted including overall focus ofinternational attention.As the foundation education, and the combination of information technology andservices industry, remote birth and development of basic education school depends ondigital media and computer network, satellite transmission and the development ofcommunication technology. Highlight the importance of learning of the knowledgeeconomy, attracted a large number of domestic and foreign enterprises to enter theChinese distance education market, pushed the remote basic education industry to thedevelopment of the peak. With the enlargement of the market and development scaleexpansion, the resulting problem is becoming more and more serious, after the peakof the development, many of the basic education enterprise due to a lack of operatingexperience, difficult to through effective marketing management activities willcontain business opportunities into real profits.China distance education with digital media technology, real-time interactivesoftware and network communication facilities gradually improve, shows anincreasingly powerful momentum of development. The great potential of Chinesedistance education based on market and become the focus of attention. Large quantities of money were drawn into the field of distance education, which hasbrought the explosive growth of the remote education and the emergence of variousresearch results.As a new industry developed in recent years, a kind of non-academic education,distance education become a traditional Chinese education resources and educationresources complement of uneven development. With Internet technologydevelopment of modern distance education, in a variety of media and communicationtechnologies, to provide network between educators and the educated educationservices, for the spread of the teaching content, is a kind of in a face-to-face situationto carry on the education process or way of the main process. General definition ofdistance education includes preschool learning, basic education, vocational training,profession certification, etc. Among them, the basis of remote education covers fromhigh school education stage for12years.Commonly referred to as the basis of education is to point to preschooleducation, primary education and secondary education three big education phase,namely the kindergarten, primary school, middle school (junior middle school andhigh school). Internationally, the use of "k-12" to represent the general basiceducation. Distance education based on network education of primary and secondaryschools is spoken, in general, it is called "online school" of primary and secondaryschools in our country, namely "online school", this kind of education activity is akind of auxiliary daily education, there is no record of formal schooling. Thefoundation of the domestic famous education online school101Beijing online school,Beijing online school, tsinghua university affiliated high school of lighting and so on.Along with the education reform gradually thorough, the Chinese distance educationis one of the fastest growing such basic education network service school. Suchoperations is mostly commercial site is responsible for the management, general, inthe form of computer network and satellite system combining with distributed servers,web sites, web conferencing system or channel such as BBS, discussion, teaching, orteaching activities in the form of asynchronous browsing.So, as a growing marketization, industrialization of special social systemengineering, the study of remote education management problem is particularly important.Learn theoretical significance:1. This paper employs the modern marketingtheory to the current situation of Chinese distance education management model andmanagement, combining the theory of education economics and modern education atthe same time, to our country existing school class education the basis of networkmarketing present situation on combing and analysis of the existing marketing modelfor improvement and innovation.2. The practical significance: the existing distance education management modelare analyzed, summing up experience, find problems, solve problems and systematicand theoretical, and promote the development of basic education in China’s remote.3. Practical significance: in this paper, all the research information and data is aBeijing online school accumulated income after years of development, an onlineschool in Beijing based on the research conclusion and the development of basiceducation in China’s remote has great practical reference.Marketing management is to point to for the purpose of the enterprise ororganization, build and maintain exchange relations with target market to achieve awin-win situation, the research, planning, executing in the design of control theactivities of the project. Demand management is the actual nature of marketingmanagement, also is the effective adjustment demand level of timing, and nature ofthe activities. Among the actual marketing management, companies usually set inadvance is the market demand level, however, the reality of market demand level maybe and is expected to market demand level in different ways. Set up the marketingmanagement is to achieve the best effect of marketing. Marketing management is themarket activities, the profit as the ultimate goal, the comprehensive developmentframework, organization, personnel, performance, training, compensation, evaluation,and many elements such as the high level to carry out the activities.Our country’s basic education online school market is in the mature period, hasbroad market prospects. But in terms of market development, should from the depthand width, attention should be paid to secondary cities and rural market demand ofthe market, also want to deepen the connotation of marketing model. In this paper, aBeijing online school as an example, from the market, the marketing team building and marketing implementation process from three aspects, analyzes the basiceducation online school main problems, including the market price of confusion andunclear division and regional management does not reach the designated position, etc.In terms of sales team building, should not only pay attention to the sales team assetsand the brain drain problem, also want to notice its functional needs to change inorder to bring value. In the implementation of the marketing strategy, sales channelset up cross overlap, distribution structure is unitary, sales target is inconsistent, thecredit crisis, sales means such problems as monotonous, also put forward in the neweducational reform situation, mainly school position, the idea of curriculum reformsupporters and helper. On the basis of analyzing the problems, this paper Cmanagement mode of related theory, proceeding from its national conditions, fromthe perspective of "person", puts forward the effective measures to solve the problem.The first part is the introduction part. The content involves the research backgroundand meaning, research methods, etc.The second part is the theoretical basis part. Defines the related concepts of basiceducation in China, introduced in this paper to draw lessons from the foundation ofthe theory.The third part is the analysis part. In brief the sample data, on the basis ofanalyzing the problem of distance education based on the marketing management inour country.The fourth part is the countermeasures part. In view of the above questions,combining with the advanced theory puts forward the concrete scheme.The fifth part is conclusion.