Research On Marketing Strategy Of Online Education Products Of Company D

With the rapid development of China’s Internet technology,the online education industry is on the fast track of rapid development.At the moment when industry giants are gradually taking shape,how new entrants use the status quo of the industry to tap the potential of the industry through more solid product research and development,more advanced marketing models,and clearer product strategies require serious thinking and exploration.As a local educational institution,D company,a small start-up company,in the segment of K12 online education,hopes to find a profit model in the fierce market environment and expand itself.D company must provide it through different marketing strategies.This article takes D company as the research object,and discusses and studies D company’s product marketing strategy through the application of theoretical analysis tools and practice.This article first introduces the research background,significance and related theoretical basis of the thesis,sorts out the existing theoretical context,and then analyzes the macro environment and industry status of D company through the PEST analysis method and the Porter five forces model,and at the same time through the value Analysis,SWOT analysis method analyzes the internal environment of the company,its own advantages,disadvantages,threats,and opportunities,and on this basis,through STP analysis to formulate a marketing strategy suitable for the development of the company;then use 4Ps,4Cs marketing theory from product,price,Discuss the marketing strategies that Company D should adopt in the target market in terms of channels and promotions.Finally,from the aspects of manpower,organization,capital,brand building,etc.,safeguard measures for effective implementation of marketing strategies are proposed.Based on the data and literature collected in the research process,this article conducts a preliminary exploration of the K12 online education field,and conducts more analysis on market user needs,product models,marketing strategies,etc.Development plays a reference value.