Research On Communication Strategy Of The Popularization Of Marxism Within Mobile Social Media

At present, people in our country more and more depend on mobile network equipments, like smart phones, tablet computers, and due to technological progress, mobile information network technology get rapid development. Wechat, Microblog and other social networks, relying on mobile phones, tablet computers and other mobile Internet devices, slowly affect every aspect of people’s behavior.Mobile network has covered most of the masses in urban and rural areas in a short time, and subverted traditional social patterns between people. Far distance can’t impede communication. People can freely exchange ideas and discuss issues through the mobile social networking platform. So how to broaden propagation paths and channels of the popularization of Marxism by mobile social network, has become an issue to be studied.This paper aims to study the communication strategy of the popularization of Marxism, under the background of mobile social network. The introduction describes the cause and background of the topic from three aspects:the significance of the topic, literature review and innovative attempt. The second part explains some of the concepts in this paper, including the concepts, forms, features and prospects of mobile social network, the meaning, content and objects of the popularization of Marxism. The third part describes the status of mobile social network under the background of the popularization of Marxism, explains the advantages and problems of the spread of Marxism popular in the mobile social networking background. Its advantages include expanding the scope of the theory of propagation, strengthening their interaction, breaking time and space constraints of publicity. These advantages make good prospects of promoting the popularization of Marxism with mobile social network. There are also problems. People lack understanding of Marxism popularity. There are less main body of spread. Marxism credibility has been challenged. The management mechanism is not perfect. The last part gives the corresponding solution, forming communication strategy of popularization of Marxism in mobile social networking environment. First, in order to strengthen understanding of Marxism popular, we should make existing media play the role. Second, create a group that users of Marxist theory can use mobile social network. Third, build a mobile social networking platform that could publicize Marxism. Fourth, establish discourse system that close to the masses and concern about the hot livelihood issues. Finally, improve the management system of mobile social network that promote the popularization of Marxism, standardize mobile social networking behavior.