Kunming College Students Study On Tourism MSNS Marketing Satisfaction

With the rapid development of the tourism industry, the form of tourism is becoming more and more rich. Ctrip, founded in1999, is the leader of China’s OTA. In the next15years, China’s online travel industry is developing rapidly, being popular approval. In recent years, online travel companies start to pay more attention to the mobile terminal. Ctrip clearly put forward the new strategy "thumb+cement", Qunar has long been the leader of mobile field. Online travel industry walks at the forefront of social trends again. The development of online travel leads to the transformation of tourism marketing. The traditional marketing already cannot satisfy the requirement of online travel industry, the new marketing, such as MSNS marketing, arises at the historic moment.Mobile Social Network Service, MSNS for short, is the extension of the PC social network in the mobile terminal equipment. The marketing based on MSNS is the MSNS marketing. This way of marketing has many features, such as the universality of users, content and regions, mobile convenience and immediacy, foundation of real social relations, cross-platform sharing,etc. In recent years, hot topics "see you Monday" and "Wechat envelopes" popular in public life, especially among young people group headed by college students. College students’social is rich, is the online travel companies’primary audience of tourism MSNS marketing. However, if these travel information often appeared in college students’circle of friends make them happy? How to improve? That’s the question what tourist enterprises urgently need to know.Based on this, the author in the comprehensive analysis of MSNS tourism marketing research literature at home and abroad in recent years, on the basis of selection of Yunnan University for example, conduct field survey, using SPSS15.0software to quantitative analysis of the questionnaire data, get the factors influencing college students’satisfaction on tourism MSNS marketing. Further, the research results are summarized, and through the case study, the author explored how to improve college students’satisfaction on tourism MSNS marketing.This study is divided into five parts, the main contents are as follows. The first part, the paper introduces the background of this study, put forward to problems, points out research methods and tools and gives the basic ideas and framework.The second part, from three aspects, the mobile social network, the electronic commerce of tourism, tourists satisfaction, analyzes the related research at home and abroad and the present situation of development in recent years.The third part, for Yunnan University example, analyzes the factors influencing the Kunming university students’satisfaction on tourism MSNS marketing. Through the combination of qualitative and quantitative method, the author drew the conclusions: the major factors influencing the Kunming university students’satisfaction on tourism MSNS marketing is information content, the mode of transmission, interactivity.The fourth part, according to the data analysis, it is concluded that the results of the study, and put forward the corresponding countermeasures:to provide personalized service, to influence on the content of audience psychology, innovation pattern, to strengthen the multidirectional interaction.