Research On The Influence Between Residential Perception And Attitude Towards Major Sports Events

With the development of the sports industry, sports events become be having a greater impact on the host. More and more countries and regions start to hold positively sports events. Meanwhile, as the receiver of related activities of sports events, the participants and one of the important stakeholders, it is very important to the development of the sports events that local residents actively participate in and support sports event. Therefore, it is beneficial for the host government and organizers to promote the win- win situation for both sports events and host city that the article makes the survey of perception and attitude of local resident, and makes a further discussion about the relationship between the perceptions of residents and its influencing factors and residential attitudes.Method combined with theoretical research and empirical survey is used in this study. The respondents cover residents that just live near six hallmark events in Shanghai. Used by the way of descriptive statistical analysis, we have learned the basic condition of Shanghai residential perception and attitude towards the influence that the six hallmark events have in the city of Shanghai. Through the way of EFA, CFA and SEM, we have learned the relationship a mong residential perceptions, its influencing factors and residential attitudes. The research results show that:(1)These hallmark events has brought the city of Shanghai greater positive impacts than its negative ones;(2)Shanghai residents generally lead a supportive attitude for their development. However, if required charging, the support rate decreased;(3)Residential perceptions of the influence made by these hallmark events directly affects residents’ attitudes, and the perception of revenues has a positive effect(direct effect for 0.625), and the perception of cost has a reverse effect(direct effect for 0.174);(4)Attachment to community has a direct effect on residents’ perception of the influence made by these hallmark events(direct effect for 0.315 and-0.130), and has an indirect effect on residents’ attitudes through residential perception of revenues and cost(indirect effect both for 0.220);(5) the degree of residential community concern has a positive effect on the perception of revenues made by these hallmark events(direct effect of 0.351), and has an indirect effect on residents’ attitudes through residential perception of revenues(indirect effect for 0.220), and it has no effect on the perception of cost made by these hal mark events.;(6) Based on the social exchange theory, the article builds a model towards the relationship between the perceptions of residents and its influencing factors and residential attitudes. And the fit of the data of this study is good, and it is effective in the empirical analysis of explanation.Above all, this paper also puts forward some specific and targeted suggestions from two aspects of theory and practice.