The Impact Of Tourism On Personality Ecologization Of College Students

China’s economic and social development is rapid, but ecological problems such as tighter resources and environmental pollution are more and more serious. For this reason, the state puts forward to promote the building of ecological civilization, promote green way of life, carry forward the mainstream value of ecobgical civilization. Tourism is a kind of effective means of pub lie education and its function of environmental education has been confirmed in western countries. In recent years, the Chinese government also pays attention to the important role of the construction of national parks and other tourist areas in the cultivation of citizens’ ecological consciousness. The Chinese per tourism rate has been almost3this year. How does tourism play a part on the shaping of national ecological personality in the hell? That is what this article wants to explore. We conducted a quantitative research on college students as empirical research objects of this study. The main contents and conclusions are as follows:Firstly, based on the theoretical analysis of ternary reciprocal determinism and ecological ethics, ecological personality and tourism, two core concepts of the study, are operationalized, which lays the foundation for the research model and the questionnaire design. Then, items of the questionnaire are designed according to ecological personality’s dimensions and indicators. The questionnaire has been finalized after the subjective evaluation and modification. There are two investigation methods which are field orientation and network completed. Reliability analysis, factor analysis, variance analysis and correlation analysis are conducted by SPSS19.0after the sorting, filtering of recycled questionnaires. The analysis results show that:tourism factors were not significantly associated with factors of ecological personality.The study object of tourism impact is expanded from tourism object to tourism subject and so the research content gets enriched. Research conclusions also make us clearly know the lack of function of environmental education in tourism of our country and the existing problems in the ecological development of tourism industry. Hope that tourism industry can promote ecological civilization construction of our country in a better way.